Marketing strategy for the creative and cultural industries
Bonita M. Kolb
| Year of publication: |
2021 ; Second edition
|
|---|---|
| Authors: | Kolb, Bonita M. |
| Publisher: |
London : Routledge |
| Subject: | Kultursektor | Cultural sector | Kreativsektor | Creative industries | Kreativität | Creativity | Marketingmanagement | Marketing management |
Online Resource
| Extent: | 1 Online-Ressource (vii, 324 Seiten) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-367-81707-7 ; 0-367-81707-1 ; 978-1-000-19036-6 ; 1-000-19036-6 ; 978-1-000-19037-3 ; 1-000-19037-4 ; 978-1-000-19035-9 ; 1-000-19035-8 ; 978-1-315-69133-6 ; 1-315-69133-7 ; 978-0-367-41976-9 ; 978-0-367-41977-6 |
| Other identifiers: | 10.4324/9780367817077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182469