Marketing und Erlebnis im Tourismus : von der Customer Journey zur Customer Experience
Year of publication: |
[2017]
|
---|---|
Authors: | Seppälä-Esser, Raija |
Published in: |
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices. - Berlin : Erich Schmidt Verlag, ISBN 3-503-17102-9. - 2017, p. 39-54
|
Subject: | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing |
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