Marktsegmentierung in der deutschen Unternehmenspraxis
Tobias Kesting, Carsten Rennhak
| Year of publication: |
2008 ; 1. Auflage
|
|---|---|
| Authors: | Kesting, Tobias ; Rennhak, Carsten |
| Publisher: |
Wiesbaden : Gabler Edition Wissenschaft |
| Subject: | Marktsegmentierung | Market segmentation | Dienstleistungssektor | Service industry | Einzelhandel | Retail trade | Deutschland | Germany | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XIII, 173 Seiten graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| ISBN: | 3-8349-0831-2 ; 978-3-8349-0831-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014008458