Masking, claiming and preventing innovation in cross-border B2B relationships : neo-colonial frameworks of power in global IT industry
Ashish Malik, Jasmin Mahadevan, Piyush Sharma, Tuyet-Mai Nguyen
| Year of publication: |
2021
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|---|---|
| Authors: | Malik, Ashish ; Mahadevan, Jasmin ; Sharma, Piyush ; Nguyen, Mai |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 327-339
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| Subject: | Culture | Dark-side | Innovation | Masking | Neo-colonial | Preventing | B-to-B-Marketing | Business-to-business marketing | Welt | World | Lieferantenmanagement | Supplier relationship management | Multinationales Unternehmen | Transnational corporation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012581610