Mass customisation systems : complementarities and performance consequences

Min Zhang, Yinan Qi, Xiande Zhao and Rebecca Duray

Year of publication:	December 2015
Authors:	Zhang, Min ; Qi, Yinan ; Zhao, Xiande ; Duray, Rebecca
Published in:	International journal of logistics : research and applications. - Abingdon : Taylor & Francis, ISSN 1367-5567, ZDB-ID 1401605-9. - Vol. 18.2015, 6, p. 459-475
Subject:	mass customisation \| complementary assets \| financial performance \| China \| Mass Customization \| Mass customization \| Unternehmenserfolg \| Firm performance

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