Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza

edited by Thomas Aichner, Fabrizio Salvador

1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role of SKU Management in Product Variety Reduction Projects -- 4: Internationalization of Production in SMEs: Organizational Challenges and Strategic Opportunities -- 5 -- Integrating Mass Customization and Environmental Management: An Organizational-Capability Perspective -- 6: Creating Customization Experiences: The Evolution of Product Configurators -- 7: Customized Digital Marketing Communications -- 8: Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021 -- 9: Enhancing Digital Social Interaction While Shopping via Online Sales Configurators -- 10: Racial Similarity Effects in Advertising. A Deep Dive in Mass Customization Industries -- 11: Case Study: Leitner Ropeways – Customization is part of our standards -- 12: Retrospective of the MCP-CE conferences in the period of 2004-2020.

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Year of publication:	2023
Other Persons:	Aichner, Thomas (ed.) ; Salvador, Fabrizio (ed.) ; Forza, Cipriano (honouree)
Publisher:	2023.: Cham : Springer International Publishing 2023.: Cham : Imprint: Palgrave Macmillan
Subject:	marketing communication \| product development \| operations management \| social media \| advertising \| Festschrift \| Social Web \| Social web \| Beziehungsmarketing \| Relationship marketing \| Online-Marketing \| Internet marketing \| Mass Customization \| Mass customization \| Werbung \| Advertising \| Marketingmanagement \| Marketing management \| Prozessmanagement \| Business process management
Published items:	11 hits in ECONIS - Online Catalogue of the ZBW