Mass customization information systems in business

Thorsten Blecker, Gerhard Friedrich [editors]

"This book describes original, innovative works on IT systems for mass customization, and provides a multitude of solutions, tools, concepts and successful realizations of IT systems for mass customization. It discusses state-of-the-art mass customization while depicting the importance of IT in making the strategy function efficiently in order to support the business processes required for manufacturing individualized products"--Provided by publisher.

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Year of publication:	2007
Other Persons:	Blecker, Thorsten (contributor) ; Friedrich, Gerhard (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Mass Customization \| Mass customization \| Betriebliches Informationssystem \| Business intelligence system \| Beziehungsmarketing \| Relationship marketing \| Theorie \| Theory \| Informationssystem \| Information system \| Lieferkette \| Supply chain \| Betriebliche Wertschöpfung \| Value creation \| Informationsmanagement \| Information management \| Produktmanagement
Description of contents:	Table of Contents [gbv.de] ; Table of Contents [gbv.de]