Match your own price? : self-matching as a retailer's multichannel pricing strategy

Pavel Kireyev; Vineet Kumar; Elie Ofek

Year of publication:	2015
Authors:	Kireyev, Pavel ; Kumar, Vineet ; Ofek, Elie
Publisher:	Cambridge, Mass. : Harvard Business School
Subject:	Preismanagement \| Pricing strategy \| Einzelhandel \| Retail trade \| Vertriebsweg \| Distribution channel \| Theorie \| Theory \| Einzelhandelspreis \| Retail price \| Matching

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