Matching the Message to the Mind: Advertising Imagery and Consumer Processing Styles - When designing advertising imagery there are advantages to presenting what you want to say in a manner the consumer wants to see
| Year of publication: |
1998
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| Authors: | LaBarbera, Priscilla A. ; Weingard, Peter ; Yorkston, Eric A. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 38.1998, 5, p. 29-43
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