Matching words with actions : understanding the effects of CSA stance-action consistency on negative consumer responses
Ziyuan Zhou and Chuqing Dong
| Year of publication: |
2022
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|---|---|
| Authors: | Zhou, Ziyuan ; Dong, Chuqing |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 1, p. 167-187
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| Subject: | Corporate social advocacy (CSA) | CSA stance-action consistency | Negative consumer responses | Social issue activism | Konsumentenverhalten | Consumer behaviour | Corporate Social Responsibility | Corporate social responsibility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-05-2021-0060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012798025