Math anxiety and its effects on consumers' preference for price promotion formats
Rajneesh Suri; Kent B. Monroe; Umit Koc
| Year of publication: |
2013
|
|---|---|
| Authors: | Suri, Rajneesh ; Monroe, Kent B. ; Koç, Ümit |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 41.2013, 3, p. 271-282
|
| Subject: | Verkaufsförderung | Sales promotion | Preismanagement | Pricing strategy | Verbrauchereinstellung | Consumer attitudes | Kognition | Cognition | Mathematik | Mathematics | Kaufentscheidung | Purchase decision |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009747851