Mathematical Models of Distribution Channels

by Charles A. Ingene, Mark E. Parry

Mathematical Models of Distribution Channelsidentifies eight 'Channel Myths' that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

MoreLess

Year of publication:	2005
Other Persons:	Ingene, Charles A. (contributor) ; Parry, Mark E. (contributor)
Publisher:	Boston, MA : Springer Science + Business Media, Inc
Subject:	Vertriebsweg \| Distribution channel \| Wettbewerb \| Competition \| Preismanagement \| Pricing strategy \| Finanzmathematik \| Mathematical finance \| Theorie \| Theory \| Handel \| Absatzweg \| Marktanteil \| Mathematisches Modell \| Handelsgut \| Marktbeherrschung
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]