Maximizing customer equity subject to capacity constraints
Robert Klein; Johannes Kolb
| Year of publication: |
2015
|
|---|---|
| Authors: | Klein, Robert ; Kolb, Johannes |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 55.2015, p. 111-125
|
| Subject: | Markov decision process | Customer relationship management | Revenue management | Customer equity | Capacity allocation | Repurchase behavior | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Revenue-Management | Kapazitätsplanung | Capacity planning | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011338645