Maximizing revenue for publishers using header bidding and ad exchange auctions
Jason Rhuggenaath, Reza Refaei Afshar, Alp Akcay, Yingqian Zhang, Uzay Kaymak, Fatih Çolak, Muratcan Tanyerli
| Year of publication: |
2021
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|---|---|
| Authors: | Rhuggenaath, Jason ; Refaei Afshar, Reza ; Akcay, Alp ; Zhang, Yingqian ; Kaymak, Uzay ; Çolak, Fatih ; Tanyerli, Muratcan |
| Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 49.2021, 2, p. 250-256
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| Subject: | Auctions | Floor price | Header bidding | Machine learning | Multi-armed bandits | Pricing | Auktionstheorie | Auction theory | Auktion | Auction | Künstliche Intelligenz | Artificial intelligence | Preismanagement | Pricing strategy | Preis | Price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.orl.2021.01.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012506661