Maximizing revenue with allocation of multiple advertisements on a Web banner
Victor Boskamp; Alex Knoops; Flavius Frasincar; Adriana Gabor
| Year of publication: |
2011
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|---|---|
| Authors: | Boskamp, Victor ; Knoops, Alex ; Frasincar, Flavius ; Gabor, Adriana |
| Published in: |
Computers & operations research : and their applications to problems of world concern ; an international journal. - Oxford [u.a.] : Elsevier, ISSN 0305-0548, ZDB-ID 194012-0. - Vol. 38.2011, 10, p. 1412-1424
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| Subject: | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008937625