Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Didier Courbet, Françoise Bernard, Robert-Vincent Joule, Severine Halimi-Falkowicz and Nicolas Guéguen
| Year of publication: |
2016
|
|---|---|
| Authors: | Courbet, Didier ; Bernard, Françoise ; Joule, Robert-Vincent ; Halimi-Falkowicz, Severine ; Guéguen, Nicolas |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 6, p. 949-969
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| Subject: | interactivity | serious game | advergame | persuasion | environmetal communication | website | Website | Computerspiel | Video game | Online-Marketing | Internet marketing | Spieltheorie | Game theory | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2015.1082226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011644536