MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data Conjoint analysis, segmentation analysis, and MDS, all in one parsimonious package
| Year of publication: |
1999
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|---|---|
| Authors: | Andrews, Rick L. ; Manrai, Ajay K. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 18.1999, 4, p. 584-604
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