Simulation Experiments in Choice Simplification: The Effects of Task and Context on Forecasting Performance
| Year of publication: |
1998
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|---|---|
| Authors: | Andrews, Rick L. ; Manrai, Ajay K. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 35.1998, 2, p. 198-209
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