Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Niek Hensen (Maastricht University School of Business and Economics), Debbie I. Keeling (Loughborough University), Ko de Ruyter (City University London), Martin Wetzels (Maastricht University School of Business and Economics)
| Year of publication: |
May 2016
|
|---|---|
| Authors: | Hensen, Niek ; Keeling, Debbie I. ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 5, p. 389-406
|
| Subject: | Umweltbewusstsein | Environmental consciousness | Motivation | Konsumentenverhalten | Consumer behaviour | Generationengerechtigkeit | Intergenerational equity | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485884