Measurement Equivalency of Web Service Quality Instruments: A Test on Chinese and African American Consumers
| Year of publication: |
2010
|
|---|---|
| Authors: | Meng, Juan ; Mummalaneni, Venkatapparao |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 22.2010, 3, p. 259-270
|