Measurement equivalency of Web service quality instruments : a test on Chinese and African American consumers
Juan (Gloria) Meng; Venkatapparao Mummalaneni
| Year of publication: |
2010
|
|---|---|
| Authors: | Meng, Juan ; Mummalaneni, Venkatapparao |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 22.2010, 3, p. 259-269
|
| Subject: | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Schwarze Menschen | Black people | Chinesen | Chinese (People) | Kulturelle Identität | Cultural identity |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003995605