Measurement in marketing
Hans Baumgartner, Bert Weijters
| Year of publication: |
2019
|
|---|---|
| Authors: | Baumgartner, Hans ; Weijters, Bert |
| Publisher: |
Boston : now |
| Subject: | Messung | Measurement | Marketing | Performance-Messung | Performance measurement | Marktforschung | Market research |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 127 Seiten Illustrationen |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. volume 12, issue 4 (2019) |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint auch als Online-Ausgabe |
| ISBN: | 978-1-68083-604-2 |
| Other identifiers: | 10.1561/17000000058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012157475