Measurement in marketing : operationalization of latent constructs
Azza Frikha
| Year of publication: |
2019
|
|---|---|
| Authors: | Frikha, Azza |
| Publisher: |
London, UK : ISTE Hoboken, NJ : Wiley |
| Subject: | Marketing | Messung | Measurement | Item-Response-Theorie | Item response theory |
| Description of contents: | Table of Contents [gbv.de] |
Erscheint auch als (Online-Ausgabe):
Frikha, Azza. Measurement in Marketing. - Newark : John Wiley & Sons, Incorporated, 2019. - 1 online resource (216 pages)
Persistent link: https://www.econbiz.de/10012125941