Measurement in marketing research : an alternative framework

Thomas Salzberger

Year of publication:	2009
Authors:	Salzberger, Thomas
Publisher:	Cheltenham [u.a.] : Edward Elgar
Subject:	Marktforschung \| Market research \| Messung \| Measurement \| Multivariate Analyse \| Multivariate analysis \| Theorie \| Theory \| Marketingforschung \| Latente Variable \| Stochastisches Modell \| Quantitative Methode
Description of contents:	Table of Contents [gbv.de]

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