Measurement of innovation activities in the knowledge-intensive services industry : a trademarke approach
Year of publication: |
2012
|
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Authors: | Gotsch, Matthias ; Hipp, Christiane |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 13, p. 2167-2184
|
Subject: | Dienstleistung | Services | Innovation | Wissensintensives Unternehmen | Knowledge-intensive industry | Befragung | Interview | Markenrecht | Trademark law | Deutschland | Germany |
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