Measuring and maximizing customer equity: a critical analysis
| Year of publication: |
2007
|
|---|---|
| Authors: | Kumar, V. ; George, Morris |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 35.2007, 2, p. 157-171
|