Measuring and monitoring stakeholder relationships: using TRI*M as an innovative tool for corporate communication
Susanne O'Gorman, Peter Pirner
| Year of publication: |
2006
|
|---|---|
| Authors: | O'Gorman, Susanne ; Pirner, Peter |
| Published in: |
Customising stakeholder management strategies : concepts for long-term business success. - Berlin : Springer, ISBN 3-540-31318-4. - 2006, p. 89-100
|
| Subject: | Stakeholder | Öffentlichkeitsarbeit | Public relations | Innovation | Performance-Messung | Performance measurement |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003301544