A short history of customer retention : the TRI*M Benchmarking Database as an experience database
Susanne O'Gorman
| Year of publication: |
2008
|
|---|---|
| Authors: | O'Gorman, Susanne |
| Published in: |
From customer retention to a holistic stakeholder management system : living a vision. - Berlin : Springer, ISBN 978-3-540-77429-7. - 2008, p. 89-98
|
| Subject: | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Index | Index number | Benchmarking |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003641799