Measuring Consumer Preferences Using Conjoint Poker
| Year of publication: |
2012
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|---|---|
| Authors: | Toubia, Olivier ; de Jong, Martijn G. ; Stieger, Daniel ; Füller, Johann |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 1, p. 138-157
|