• 1. Motivation and Introduction
  • 1.1. Emotions as a Quality Characteristic of Internet Consumer Auctions
  • 1.2. Engineering Emotionality in Auctions
  • 1.3. Research Questions and Structure
  • 2. Interaction of Cognitive Reasoning and Emotional Processing in Auctions
  • 2.1. A Unified Framework for Emotional Bidding in Electronic Auctions
  • 2.2. Inducers of Auction Fever
  • 2.3. Immediate and Anticipated Emotions
  • 2.4. Bidder Heterogeneity
  • 2.5. Conclusion
  • 3. Measuring Emotions in Economic Experiments
  • 3.1. Experimental Economics
  • 3.2. Physioeconomics
  • 3.3. Evaluation of Physiological Parameters for Economic Experiments
  • 3.4. Emotions in Economic Decision-Making
  • 3.5. Methodological Implications
  • 3.6. Discussion
  • 4. Measuring Emotions in Electronic Ascending Auctions
  • 4.1. A Basic Ascending Auction Framework for Physioeconomics
  • 4.2. Auction Framework Variations
  • 4.3. A Proof-of-Concept Study
  • 4.4. Lessons Learned
  • 5. An Experiment on the Utility of Suspense in Dutch Auctions
  • 5.1. The Dutch Auction
  • 5.2. Clock Speeds and Human Behavior in Dutch Auctions
  • 5.3. Experimental Design
  • 5.4. Hypotheses and Results
  • 5.5. Characteristic Patterns of Emotional Processing in Dutch Auctions
  • 5.6. Discussion
  • 6. Conclusion and Outlook
  • 6.1. Contributions
  • 6.2. Implications
  • 6.3. Outlook
  • References