Measuring hotel channel mix : a DEA-BSC model
Year of publication: |
2019
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Authors: | Dolasinski, Mary Jo ; Roberts, Chris ; Zheng, Tianshu |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 43.2019, 2, p. 188-209
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Subject: | hotel revenue management | hotel distribution channels | Balanced Scorecard | BSC | Data Envelopment Analysis | Hotellerie | Hotel industry | Revenue-Management | Revenue management | Balanced scorecard | Data-Envelopment-Analyse | Data envelopment analysis | Vertriebsweg | Distribution channel | Performance-Messung | Performance measurement | Preismanagement | Pricing strategy |
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