Measuring internalized versus externalized luxury consumption motivations and consumers' segmentation
Gianluigi Guido, Cesare Amatulli, Alessandro M. Peluso, Clarissa De Matteis, Luigi Piper, Giovanni Pino
| Year of publication: |
2020
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|---|---|
| Authors: | Guido, Gianluigi ; Amatulli, Cesare ; Peluso, Alessandro M. ; De Matteis, Clarissa ; Piper, Luigi ; Pino, Giovanni |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2020.2020, 1, p. 25-47
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| Subject: | Luxury consumption motivations | Externalized luxury | Internalized luxury | Big Five personality traits | Dark triad dimensions | Vices (Seven Deadly Sins) | Compulsive buying | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Persönlichkeitsmerkmal | Personality trait | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-020-00002-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237290