Measuring marketing‐mix effects in the 32/64 bit video‐game console market
| Year of publication: |
2009
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Nair, Harikesh S. ; Sukumar, R. |
| Published in: |
Journal of Applied Econometrics. - John Wiley & Sons, Ltd.. - Vol. 24.2009, 3, p. 421-445
|
| Publisher: |
John Wiley & Sons, Ltd. |