Measuring peer effects in sales research : a review of challenges and remedies
Year of publication: |
2019
|
---|---|
Authors: | Atefi, Yashar ; Pourmasoudi, Mohsen |
Published in: |
Journal of personal selling & sales management : JPSSM. - London : Routledge, Taylor & Francis, ISSN 1557-7813, ZDB-ID 2068748-5. - Vol. 39.2019, 3, p. 264-274
|
Subject: | exclusion bias | observational studies | peer effects | reflection | sales research | survey research |
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