Measuring preferences with hybrid conjoint analysis : the impact of a different number of attributes in the master design
William L. Moore; Richard J. Semenik
| Year of publication: |
1988
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| Authors: | Moore, William L. ; Semenik, Richard J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 16.1988, 3, p. 261-274
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| Subject: | Nutzen | Befragung | Statistische Methoden | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences | Experiment | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003634364