Measuring preferences with hybrid conjoint analysis: The impact of a different number of attributes in the master design
| Year of publication: |
1988
|
|---|---|
| Authors: | Moore, William L. ; Semenik, Richard J. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 16.1988, 3, p. 261-274
|
| Publisher: |
Elsevier |