Measuring the credibility of product-preannouncements with conjoint analysis
Henrik Sattler and Karsten Schirm
| Year of publication: |
2003
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|---|---|
| Authors: | Sattler, Henrik ; Schirm, Karsten |
| Published in: |
Conjoint measurement : methods and applications ; with 91 tables. - Berlin : Springer, ISBN 3-540-40479-1. - 2003, p. 97-122
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Theorie | Theory | Glaubwürdigkeit | Credibility | Marktforschung | Market research | Messung | Measurement |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001997607