Measuring the ethnocentric tendencies of Iranian consumers : an assessment of validity and reliability of the CETSCALE
Sorush Sepehr; Azar Kaffashpoor
| Year of publication: |
2012
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|---|---|
| Authors: | Sepehr, Sorush ; Kaffashpoor, Azar |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 24.2012, 4, p. 263-274
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| Subject: | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Messung | Measurement | Internationales Marketing | International marketing | Iran |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717327