Measuring the Ethnocentric Tendencies of Iranian Consumers: An Assessment of Validity and Reliability of the CETSCALE
| Year of publication: |
2012
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|---|---|
| Authors: | Sepehr, Sorush ; Kaffashpoor, Azar |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 24.2012, 4 (1.7.), p. 263-275
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