Measuring the Impact of Online Media on Consumers, Businesses and Society

by Kejo Starosta

Part I. State Of The Field -- Approaching Media Influence And Its Mechanisms -- Connections And Relationships In Europe And Worldwide And Their Impact -- Part Ii. Research On Online Media And The Impact On Consumers, Businesses And Society -- Methodology And Research Design -- Case Studies On The Online Tourism Market Place.

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Alternative title:	Measuring the impact of online media on consumers and businesses
Year of publication:	2022
Authors:	Starosta, Kejo
Publisher:	2022.: Wiesbaden : Springer Fachmedien Wiesbaden 2022.: Wiesbaden : Imprint: Springer Gabler
Subject:	Sentiment Analysis \| Europe \| Consumers \| Businesses \| Online Media \| Konsumentenverhalten \| Consumer behaviour \| Social Web \| Social web \| Online-Handel \| Online retailing \| Online-Marketing \| Internet marketing \| Mediensektor \| Media industries \| Online-Medien \| Verbraucherverhalten \| Wirkungsanalyse

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Extent:	1 Online-Ressource (XXX, 282 p. 59 illus.)
Series:	Sustainable Management, Wertschöpfung und Effizienz Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
Thesis:	Dissertation, Bucharest University of Economic Studies, 2020
Notes:	This thesis was prepared and publicly defended at The Bucharest University of Economic Studies, Doctoral School of Business Administration, under the supervision of Prof. Univ. Dr. Cristian Bogdan Onete, originally titled "Measuring the Impact of Online Media on Consumers and Businesses", with the public defence on 28/09/2020, Bucharest.
ISBN:	978-3-658-36729-9 ; 978-3-658-36728-2 ; 978-3-658-36730-5
Other identifiers:	10.1007/978-3-658-36729-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013040835