Measuring the impact of relational capital on customer performance in the SME B2B sector : the moderating role of absorptive capacity
Year of publication: |
2017
|
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Authors: | Agostini, Lara ; Nosella, Anna ; Soranzo, Benedetta |
Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 23.2017, 6, p. 1144-1166
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Subject: | Relational capital | Absorptive capacity | Open innovation | B2B | Small- and medium-sized enterprises | Customer performance | KMU | SME | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Absorption | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing |
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