Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application
by: Todd M. Schmit and Harry M. Kaiser
| Year of publication: |
2002
|
|---|---|
| Authors: | Schmit, Todd M. ; Kaiser, Harry M. |
| Publisher: |
Ithaca, NY |
| Subject: | Milch | Milk | Käse | Cheese | Werbung | Advertising | Werbewirkung | Advertising effects | Konsum | Consumption | Nachfrage | Demand | Preiselastizität | Price elasticity | USA | United States | 1999-2001 |
| Extent: | 43 S graph. Darst |
|---|---|
| Series: | NICPRE / National Institute for Commodity Promotion Research and Evaluation. - Ithaca, NY, ZDB-ID 1485188-X. - Vol. 02,03 AEM research bulletin. - Ithaca, NY, ZDB-ID 2210765-4. - Vol. 2002,06 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001766787