Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application

by: Todd M. Schmit and Harry M. Kaiser

Year of publication:	2002
Authors:	Schmit, Todd M. ; Kaiser, Harry M.
Publisher:	Ithaca, NY
Subject:	Milch \| Milk \| Käse \| Cheese \| Werbung \| Advertising \| Werbewirkung \| Advertising effects \| Konsum \| Consumption \| Nachfrage \| Demand \| Preiselastizität \| Price elasticity \| USA \| United States \| 1999-2001

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