Measuring the networked nonprofit : using data to change the world

Beth Kanter and Katie Delahaye Paine; edited by William Paarlberg; foreword by Laura Arrillaga-Andreessen

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"--

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Year of publication:	2012 ; 1st ed
Authors:	Kanter, Beth
Other Persons:	Paine, Katie Delahaye (contributor) ; Paarlberg, William T. (contributor)
Publisher:	San Francisco : Jossey-Bass, a Wiley imprint
Subject:	Nonprofit-Organisation \| Nonprofit organization \| Messung \| Measurement \| Social Web \| Social web \| Nonprofit-Marketing \| Nonprofit marketing
Description of contents:	pt. 1. Introduction of concepts -- pt. 2. Basic measurement principles, how-tos, and best practices -- pt. 3. Advanced measurement concepts Description [swbplus.bsz-bw.de]

Extent:	xxviii, 301 p
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record Measuring the Networked Nonprofit: Using Data to Change the World; Copyright; Contents; Figures and Tables; Figures; Tables; Foreword; Preface: The Queen of Nonprofits Meets the Goddess of Measurement; How This Book Helps Nonprofits Become More Successful; Why all Nonprofits Need to Embrace Measurement; Measurement is nothing to Fear; Fear of Consequences; Fear of Setting Measurable Objectives; Fear of the Data Dump; Fear That Measurement Is Too Much Work or Too Expensive; Measurement is the Secret Sauce; We Provide the Recipe; Acknowledgments; The Authors; Part One: Introduction of Concepts One: The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing SuccessThe Keys to Nonprofit Success: Networking and Measurement; Momsrising: A Superstar of Networked Nonprofits Knows the Joys of Measurement; Theme 1: "Likes" on Facebook Is Not a Victory-Social Change Is; Theme 2: Measurement Helps Nonprofits Understand and Improve Their Social Networks; Theme 3: Measurement Means Data for Decisions, Not for Data's Sake; Theme 4: Measurement Makes You Plan for Success; Theme 5: Good Measurement Is Good Governance; Theme 6: Data Without Insight Is Just Trivia Theme 7: Measuring Failure Is Part of the Path to SuccessTheme 8: Incremental Success Is Not Failure; Theme 9: Measurement Is Valuable at Every Level of Functioning; Conclusion; Two: The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success; What is a Networked Nonprofit?; Seven Vital Characteristics of Networked Nonprofits; How Momsrising Generated 100,000 Letters to Congress; Becoming a Networked Nonprofit: The Crawl, Walk, Run, Fly Model; Crawl; Walk; Run; Fly; Conclusion; Part Two: Basic Measurement Principles, How-Tos, and Best Practices Three: Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach YouData Informed, Not Data Driven; "Data Informed" Means More than KPIs and Measurement; Creating Dosomething.Org'S Data-Informed Culture; It Starts at the Top; Don't Just Count; Understand Why; Don't Be a Slave to Data; Think; Fail Fest and Pink Boas: Don't Be Afraid to Fail; Spend More Time Thinking About the Data, Less on Collecting It; Tear Down Those Silos; Make It Personal, and Make It Relevant; Even the Smallest Victory Is a Win The Stages of Becoming Data Informed: Crawl, Walk, Run, FlyCrawl; Walk; Run; Fly; Becoming Data Informed: Change is Easy with Baby Steps; Begin at the End: Discuss and Identify Results; Become a Curator of Metrics; Use Experiments to Make the Case to Evolve; Conclusion; Four: Measurement Is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement; Measurement Makes your Organization Powerful; Katie Paine'S Seven Basic Measurement Steps Remixed for Networked Nonprofits; Step 1: Define Your Goals; Step 2: Define Your Audiences Step 3: Define Your Benchmarks Available via World Wide Web
ISBN:	978-1-118-13760-4 ; 978-1-118-22541-7 ; 978-1-118-13760-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011827347