Measuring users' value experience on a travel website (e-value) : what value is cocreated by the user?
Amrul Asraf Mohd-Any, Heidi Winklhofer, and Christine Ennew
| Year of publication: |
2015
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|---|---|
| Authors: | Mohd-Any, Amrul Asraf ; Winklhofer, Heidi ; Ennew, Christine T. |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 54.2015, 4, p. 496-510
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| Subject: | value experience measurement | customer participation | travel websites | value dimensions | Website | Kundenwert | Customer value | Kundenintegration | Customer integration | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Experiment | Beziehungsmarketing | Relationship marketing | Urlaubsverhalten | Holiday behaviour | Bewertung | Evaluation | Betriebliche Wertschöpfung | Value creation |