Measuring virtual event quality (vequal) : scale development and validation
Sung-Eun Kim, Hyelin (Lina) Kim and Jun-Yeob Kim
| Year of publication: |
2025
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|---|---|
| Authors: | Kim, Sungeun ; Kim, Hyelin ; Kim, Jun-Yeob |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 49.2025, 3, p. 480-497
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| Subject: | virtual event | virtual event quality | e-service quality | virtual event scale | Churchill's paradigm | Dienstleistungsqualität | Service quality | Virtuelle Realität | Virtual reality | Virtuelle Organisation | Virtual organization | Social Web | Social web | Messung | Measurement | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231220263 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193324