Mechanisms and consequences of anthropomorphizing autonomous products : the role of schema congruity and prior experience
Moritz Jörling, Robert Böhm, Stefanie Paluch
| Year of publication: |
2020
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|---|---|
| Authors: | Jörling, Moritz ; Böhm, Robert ; Paluch, Stefanie |
| Published in: |
Schmalenbach business review : sbr. - Basel : Springer International Publishing, ISSN 2194-072X, ZDB-ID 2142313-1. - Vol. 72.2020, 4, p. 485-510
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| Subject: | Product autonomy | Product Liking | User experience | Schema congruity | Anthropomorphism | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenimage | Brand image | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s41464-020-00100-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012429749