MEDIA PLANNING Media planning across brand structures Econometric modelling can be used to make incremental improvements to a brand range's media schedule.
| Year of publication: |
2011
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|---|---|
| Authors: | Cox, Kate |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2011, p. 31-34
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