New models of marketing effectiveness : from integration to orchestration
Kate Cox ...
| Alternative title: | Datamine.03 ; New models of marketing effectiveness |
|---|---|
| Year of publication: |
2011
|
| Other Persons: | Cox, Kate (contributor) |
| Institutions: | Institute of Practitioners in Advertising <London> (contributor) |
| Publisher: |
London : warc |
| Subject: | Marketing--Management. | Marketing--Management--Case studies. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 127 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-8411-6221-8 ; 1-8411-6221-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009283993