Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Jong Kuk Shin and Minsook Park
| Year of publication: |
2014
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|---|---|
| Authors: | Shin, Jong-Kuk ; Park, Minsook |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 24.2014, 4, p. 441-452
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| Subject: | art and cultural sponsorship | values of cultural sponsorship | customer satisfaction | store attachment | store patronage | Sponsoring | Sponsorship | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Emotion | Kunst | Arts | Beziehungsmarketing | Relationship marketing | Kulturpolitik | Cultural policy | Lebensmitteleinzelhandel | Food retailing | Ladengestaltung | Store design | Kultursektor | Cultural sector |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in chin. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010438482